NA’AMAT USA marks 10 decades of service
By Sharon Sutker McGowan
Editor’s note: Given NA’AMAT USA’s rich and varied history, it is impossible to recount its whole story in a few pages. But as the organization marks 100 years of supporting women, youth and families in Israel, NA’AMAT NOW looks back at some of the themes that weave through our work from the founding in 1925 to today. Note that the organization was originally called Moetzet Hapoalot in Israel and Pioneer Women in the U.S.
ADVOCACY
Advancing women in the military
By Randye Sable, Advocacy Chair
As members of NA’AMAT USA, we all need to stay current about the advocacy work done in Israel for the women, children and families we serve.
This newsletter reported in Winter 2020 that NA’AMAT played an important role when five Israeli women petitioned the Israeli Supreme Court to allow them to apply for positions in top military units off limits for women, including land combat units. NA’AMAT filed a “friend of the court” brief in the case. As Hagit Pe’er, president of NA’AMAT Israel, said at the time, “Every struggle such as this one paves the way for other women and brings society one step closer to gender equality.”
In June 2023, the Supreme Court ordered the IDF to explain why female soldiers were not admitted to all elite units. Though there had been pilot programs for tank units, search and rescue units and combat engineering units, women typically were not drafted into these specialized groups.
On Oct. 7, women serving in all-female tank crews played a critical role when Hamas began a terrorist attack, killing about 1,200 people including more than 800 civilians and taking 251 hostages. For the first time, female soldiers fought in an armored battle, shooting down numerous terrorists and shooting down others.
When the fence of Kibbutz Holit was penetrated by a Gazan bulldozer, a female tank crew moved in to guard the area as numerous terrorists ran towards the kibbutz. Ultimately an Israeli tank plowed through the main gate and established contact with soldiers already defending the kibbutz. The fatalities could have been greater except for the skill and bravery of this tank crew.
Despite this, the IDF recently said that there are no longer enough tanks for women to serve in tank combat forces. Gali Etzion, NA’AMAT’s director of legislative affairs, describes this as “one step forward, two steps back.”
NA’AMAT will continue to fight for equality in Israeli society, whether in the military, the workplace, the schools or other Israeli institutions.
Centennial Celebration: Past, Present and Future
By Selma Roffman
Join us at the upcoming spectacular NA’AMAT Centennial Gala and conference from May 16 – May 18, 2025, in Toronto, where friends from the U.S. and Canada will gather to celebrate. Make sure your passport is up to date! Be prepared to have fun at this event as we mark the 100th anniversary of the birth of Pioneer Women, the Labor Zionist women’s organization in the United States and Canada — today called NA’AMAT. Pioneer Women strived to support Zionist women pioneers as they helped found a new nation.Golda Meyerson (Meir) and Rahel Yanait Ben-Zvi are just two early role models who blazed the way for women leaders. Brave women stood up to support the pioneers in Eretz Yisrael and today we continue their mission.
If you want to learn more about women’s past contributions and help create NA’AMAT’s future, join us in Toronto. Do you enjoy schmoozing with NA’AMAT friends, while seeing the sights of a colorful, multicultural city? If so, add this trip to your calendar!
At our centennial celebration, we will honor U.S. and Canadian national presidents, past and present, and hear speakers discuss how NA’AMAT has been in the forefront of assisting children and their families during unique and challenging times. There will be opportunities to converse and network in and outside the conference. All of this will ensure that you will be enriched and have a wonderful time! For more information, email engage@nullnaamat23dev.wpengine.com or call 818-431-2200.
FUNDRAISING
Play it Forward
By Susan Miller, Fundraising VP
Our summer campaign to raise $250,000 to rehab 10 daycare center playgrounds has been very successful. The “Play It Forward” campaign has funded seven playgrounds: in Beersheva (one, funded by the Greater Los Angeles Region); Or Akiba (three); and Ofakim (three). Many studies affirm the value of play in fostering resilience and alleviating the effects of trauma, anxiety and stress in children.
Our efforts will continue through October; if you haven’t donated, please consider doing so. Thank you to the donors listed below (as of Aug. 14, 2024).
Message from the President
By Jan Gurvitch
October is National Domestic Violence Month in the U.S. During this month, the NA’AMAT community plans to show our support for those who have experienced domestic violence or abuse. On Purple Thursday, taking place this year on Thursday, Oct. 17, please stand up and be counted by wearing and encouraging others to wear purple— which is also the color of NA’AMAT’s logo.
In Israel, the International Day for the Elimination of Violence Against Women is Nov. 25. After NA’AMAT’s decades-long effort to enhance protection for women and families at risk, a new law to prevent domestic violence recently went into effect. For the first time, judges can mandate electronic monitoring of domestic abusers. Currently, electronic surveillance is limited to 100 cases. NA’AMAT and other women’s organizations have appealed to the Ministry of National Security to increase the quota to at least 200 cases.
NA’AMAT Israel conducts a public awareness campaign throughout the month of November. This work is supported by donations made by members like you and legacy endowments. The campaigns emphasize that domestic abuse is
not only physical, but psychological, and that victims are not only women. Children also may experience physical violence or suffer from the trauma of observing their mother being abused.
This year, NA’AMAT is publicizing the “My Sister’s Keeper” program, which trains people who answer the phones at their company to recognize signs of domestic violence. Please see the article on page 1 to learn more about this program.
NA’AMAT Israel continues to operate an emergency helpline that women can call when they are in danger. The helpline is essential as Israelis live under constant pressure since the terrorist attack on Oct. 7 and its aftermath.
The NA’AMAT Family Center also offers the “Abba” program, aimed at fathers who want to improve their parenting skills, need grief counseling or want to stop the cycle of violence in their own families.
Please give with your heart today, or on Giving Tuesday, Dec. 3, when all funds raised will be designated to support victims of domestic abuse.
Wishing you Shanah Tovah.
Kim Marks named NA’AMAT USA executive director
Kim Marks, previously NA’AMAT USA’s development associate, was named national executive director in June.
In her prior role, Marks worked to increase donor engagement, expand awareness of NA’AMAT USA and coordinate with NA’AMAT’s Israel team to help donors and members learn more about the impact of their giving. As executive director, she will continue to oversee all these activities.
“It is both an honor and a privilege to lead our incredible team as we embark on the next chapter of our journey together, particularly in NA’AMAT USA’s 100th year,” said Marks. “I am dedicated to expanding our impact for the women, children and families in Israel. With your continued support, we will help even more people thrive through projects such as our Play It Forward campaign to rebuild playgrounds at our daycare centers.”
Marks splits her time between the U.S. and Israel, allowing her to provide real-time updates “from the ground.” Before joining NA’AMAT USA, she worked at the Jewish Community Foundation of Greater Mercer in Princeton, New Jersey. As a volunteer, she co-chaired Jewish American Heritage Month in Mercer County and served on the Jewish Community RelationsCouncil. She received her BA from Northwestern University, and a master’s degree in social sciences from the University of Chicago. She and her husband have three sons.
Marks said that her early life was shaped by a leadership program that promoted her mother into a role previously closed to women. “I know firsthand how impactful our programs and services can be for women and their families,” she said, “and I am eager to bring my talents and skills to this new role.”
